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Business-to-Business Services
Social Media & Content Services.
If you manage a small downsizing or senior move business, you know that the weekly social media obligation can be a drain on your mind and your resources.
And if you’ve looked for outside help before, you quickly realized that most social media content is created by people who don’t do your job. You’ll see generic “senior” advice without addressing the actual services you provide. They also miss the emotional reality of adults, widowers, empty-nesters, or caregivers downsizing.
The Right Voice, From the Right Experience
I’m an experienced Downsizing Expert and Senior Move Manager. I know what downsizing actually looks like, what resonates with women 50+, and what language builds trust versus what feels like selling.
Your social media and newsletter content should speak to the needs of your clients, and reflect the professionalism and empathy you bring to your projects. I create and manage senior-focused social media and content that actually fits this industry so your presence is consistent, credible, and handled week in, week out.
- 12–15 professionally done social media posts each month
- Facebook and Instagram
- Senior-focused, downsizing-centric
- Ready to post or we post for you
- Pre-written
- Relevant
- Yours to customize and send
- Thoughtful, high-quality content
- Easy for your audience to access and enjoy
- Aligned with downsizing, senior lifestyle and home transitions
Two Packages. Same Quality. Different Involvement.
Content + Newsletter — $150/month
Best for businesses that want control and don’t mind hands-on posting.
- Canva post templates for Facebook and Instagram
- Captions written for your audience
- Newsletter copy + curated links
- You download and post on your own schedule
Done-For-You — $350/month
Best for businesses that want to spend as little time as possible on their social media obligations.
- We schedule and publish posts to Facebook & Instagram (3x/week)
- Monthly newsletter copy + graphics emailed to you
- No posting. No guessing. No follow-ups.
What People Say
“As someone who really doesn’t enjoy social media, this service has completely taken it off my plate. The content is excellent, there’s plenty to work with, and everything is made easy.”
-Leslie Raycraft, Posh Organizing, New Haven, CT
“For years, I’ve leaned on Anna’s expertise for my senior and downsizing clients. I greatly appreciate the professional support I receive from Anna in managing social media and content creation. I love knowing that my posts are not only professional and on-point but also relevant and engaging.”
-Monica Cahey, Craft & Bauer Real Estate Co. San Diego CA
Questions You Might Have
Yes. Everything can be downloaded and integrated however they prefer.
Yes. Upgrade or downgrade before your next billing cycle.
No. Your subscription may be canceled any time before your content is delivered or posted on the 15th of each month.
I work with a limited number of clients to maintain quality. The call ensures this is a good fit for both of us.
AI can help with ideas, but it doesn’t understand the emotional nuance of this audience or create ready-to-use Canva templates or manage deploying the posts consistently. This content is built from real experience, not prompts alone.
I’ve been creating content for downsizing and senior move professionals since 2018. If it’s not delivering value, you cancel. Simple as that.
